ARE YOU SITTING COMFORTABLY?
THEN WE’LL BEGIN…
Let’s cut the waffle and the buzzwords. At Front Foot Creative we provide forward thinking solutions towards our three key strands of service: Communications, Marketing and Content Creation.
Are you a business without the in-house resource to shout about the great work you do, or a larger organisation who requires our expertise in managing your key company messages internally or external communications channels? Perhaps you’re looking to spice up your social media content with additional video output, or simply need an explainer video producing to breakdown a workflow or to promote a product.
With a personable and client-led approach, we listen to your requirements and aspire to become an extended member of your team to deliver your communications, marketing or content needs. Devising marketing campaigns, digital media strategy, PR, reputation management, dealing with crises big or small, is what we do! So let’s get to work on putting your business on the Front Foot.
MEET THE TEAM
Having graduated University with a degree in Sports Journalism, I began my career at professional Rugby League Club, Hull FC, in a content creation and marketing capacity. I moved on to six years at Cambridge United, initially as the Club’s Media & Marketing Manager before being promoted into the Heads of Communications role.
As well as managing daily media relations on both a national and regional scale, I have devised and steered strategic communications for Board members, CEO’s and executive management through several crises and the Covid-19 pandemic; experiences which laid the foundations in my understanding of the value of clear, judicious and transparent comms.
I have overseen the planning and execution of digital marketing strategies and the supporting content creation across online platforms, to deliver key commercial objectives year to year and boost engagement to six figure online followings.
Key professional successes include doubling Cambridge United’s Twitter and Instagram following, achieving top three status in the fan engagement index beating every Premier League side in the process, and developing a marketing campaign to unlock the potential of a new matchday streaming service for supporters which led to over £250,000 in revenue being generated.
Having followed my mum into the world of journalism at an early age, I spent the best part of twenty years at the BBC – cutting my teeth as a teenage freelancer (green as you like) before becoming a reporter and eventually a Senior Journalist and Editor.
I witnessed first-hand the changing face of media consumption and, as digital media became more prominent, I helped devise social media strategy, including the creation and delivery of content for all channels as well as the BBC website.
I joined Cambridge United (scratching a long-held itch to work within the game that I’ve been besotted with since a toddler) in 2017 as Head of Partnerships, before being promoted to Head of Commercial where I led the overall commercial operation – securing numerous sponsors and increasing commercial revenues, as well as overseeing and helping to devise the Club’s communications strategy.
I have built my working life on the values that underpin Front Foot Creative – good communication, trust and integrity – the ability to deliver as promised to the highest possible standard and build long-lasting, meaningful client relationships.
I began my career as a business development director for a property damage and home restoration company. In 2011, I launched a leak detection business which has grown into a hugely successful industry leader, servicing a broad range of clients across multiple sectors.
Spotting a need for social media and digital marketing support within my own industry, a discussion with Tom and Nick sparked the realisation of how many businesses were in a similar position. From there, Front Foot Creative was born!
HEAD OF CONTENT
Having filmed my dad’s futsal team as an 11 year old on a VHS camera and tripod, it felt inevitable that a passion for photography and film would turn into a profession.
Beginning my career in 2006 when I contributed as a Camera and Motion Control Operator for the Oscar winning stop-motion animation feature Peter and the Wolf, I took the plunge into freelance work ten years later.
Through a five-year period I was fortunate enough to gain experience across various industries, and work with fashion brands like Pepe Jeans, Footlocker and Next, in the music industry with Morcheeba, Blitz Vega and James TW, as well as large scale multi-nationals such as Accenture, Collins Aerospace and Liberty Steel.
A week where no day looks the same, and where every shoot requires a different skill is what drives me. I love the opportunity to get creative and be dynamic with both my camera work and post-production. Whether that’s filming a shot on my inline skates, working closely with actors, capturing breath-taking locations or even cracking a script on the most complex of topics to best tell a story through video.
All of which fits perfectly when working across the wide-ranging client base of Front Foot Creative.
GET IN TOUCH
We’re always forward thinking in our creativity and ready to work closely with you.
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